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Thomas Brashear-Alejandro

Associate Professor, Marketing

May 2017 Innovation Fellow

Fellowship Project & Instructional Interests

I am incorporating Tableau into my class to broaden their knowledge of technology and analytical tools, as well as using large datasets. It is an attempt and want them to do more analysis with online tools and portable devices. I hope to allow students to be more technology savvy in data analysis not only in their selection of data but the insights that they draw. Understanding the technology that allows them to do real time analysis or real time search of international market data is a unique twist on international marketing course.